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Bachelor of Business Administration in Digital Marketing ( BBA - Digital Marketing )

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Accreditations

The BBA in Digital Marketing is a dynamic program that blends essential business management principles with cutting-edge digital marketing strategies. Students acquire expertise in areas such as marketing planning, web marketing, brand management, and e-reputation. With a strong emphasis on the digital landscape, this 180 ECTS program equips students to excel in the ever-evolving world of digital marketing.

  • Digital Proficiency: Graduates master the latest digital marketing tools and techniques, giving them a competitive edge in the digital landscape.
  • Strategic Marketing: The program focuses on strategic marketing, enabling students to create and implement effective marketing plans.
  • Brand Management: Students learn the art of brand building and communication, crucial for brand success in the digital age.
  • E-Reputation Expertise: The curriculum equips students to manage online reputation effectively, an essential skill for brand and personal image management.
  • Business Ethics: Graduates are well-versed in ethical considerations in digital marketing, enhancing their credibility and trustworthiness.
  • Research Skills: Through the research project, students develop strong analytical and research capabilities, essential for data-driven marketing decisions.
  • Interpersonal Skills: Negotiation and client-supplier management skills are honed, enabling graduates to build productive business relationships.

Upon completing the BBA in Digital Marketing, graduates can pursue diverse and exciting career opportunities, including:

 

  • Digital Marketing Manager: Oversee digital marketing campaigns, SEO/SEM strategies, and social media marketing for organizations.
  • Brand Manager: Manage and elevate brand reputation, ensuring consistent messaging across digital platforms.
  • Content Marketing Specialist: Create and optimize content for online audiences, enhancing brand visibility and engagement.
  • E-Commerce Manager: Lead online sales and e-commerce strategies, maximizing revenue and customer experience.
  • Digital Advertising Strategist: Plan and execute online advertising campaigns, including PPC, display ads, and social media advertising.
  • Social Media Manager: Build and manage social media presence, driving engagement and community growth.
  • Digital Marketing Consultant: Provide expert advice to businesses on digital marketing strategies, helping them achieve their goals.

  • Euclea Business School, France
  • College De Paris
     

BBA in Digital Marketing- 180 ECTS | RNCP 34524

YR

UNIT NAME

ECTS

YEAR-1

The Business Environment 

7.5

 

Managing Information & Knowledge 

7.5

 

Communication Skills for Business

7.5

 

People in Organisations

7.5

 

Financial and Management Accounting Techniques for Managers

7.5

 

Managing Quality 

7.5

 

The Marketing Mix

7.5

 

Customer Relationship Management

7.5

 

YEAR-2

Business Ethics

7.5

 

Business Organisations in a Global Context

7.5

 

Managing Communication 

7.5

 

People Management

7.5

 

Finance for Managers 

7.5

 

Research Project

7.5

 

Marketing Principles and Practice

7.5

 

Manage Sustainability in an Organisation 

7.5

 

YEAR-3

Professional Project

7.5

 

Marketing Planning

7.5

 

Brand Management and Communication

5

 

Web Marketing

7.5

 

E Reputation

7.5

 

Strategic Marketing

5

 

Business and Economics Philosophy

5

 

Clients and Suppliers Management

5

 

Service Management

5

 

Negotiation

5

TOTAL ECTS CREDITS

180

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Eucléa Business School is a higher education institution that is a member of the Collège de Paris, specialised in business, technology and alternating management. With four campuses strategically located in Strasbourg, Metz, Mulhouse and Reims, Eucléa offers a complete range of training, ranging from Post-Bac to Bac+5 level. Our school is dedicated to pedagogical excellence and personal development. Euclea’s goal is to help you develop your skills, explore new perspectives and prepare for a bright future while fostering a student life rich in opportunities.

Britts Imperial University College (UAE) is renowned for its outstanding technology and business education. The College, with its exceptional offerings, has gained immense popularity as one of the most desirable institutions in the Middle East and beyond.   With a student population of over 3000 students, Britts Imperial University college has established a solid reputation in the field of Education. The institution has gained recognition for its innovative online and blended learning approach. The institution prioritises student placements and strives to make them more accessible by partnering with a wide range of organisations.

  • Eligibility Check
  • Application Submission
  • Application Acceptance
  • Provisional Admission
  • Document Verification
  • Admission acceptance

Staff Name

Qualification

Exp.

Specialisation

Dr. Paul Dudley

PhD Strategic Management

31

Leadership, Strategic Management

Dr. Sujith Jayaprakash

PhD Computer Science

17

Machine Learning, Artificial Intelligence

Dr. Fatma Ben Mesmia

PhD Computer Science

13

NLP, Deep Learning

*Dr. Zainab Rasheed

Doctorate in Education, MSc Database

17

Databases, Metaverse, Information tech

Dr. Nusrat Fatma

PhD Computer Science and Engineering

13

Computer Science, Artificial Intelligence

Ms. Annette Nayana

M.Tech and Embedded Systems

10

Data Science, Data Analytics

Dr. Rukshanda Kamran

PhD Computer Science

9

Cybersecurity, Cloud Computing

* Adjunct Professor

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