The BBA in Digital Marketing is a dynamic program that blends essential business management principles with cutting-edge digital marketing strategies. Students acquire expertise in areas such as marketing planning, web marketing, brand management, and e-reputation. With a strong emphasis on the digital landscape, this 180 ECTS program equips students to excel in the ever-evolving world of digital marketing.
Upon completing the BBA in Digital Marketing, graduates can pursue diverse and exciting career opportunities, including:
BBA in Digital Marketing- 180 ECTS | RNCP 34524 |
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YR |
UNIT NAME |
ECTS |
YEAR-1 |
The Business Environment |
7.5 |
|
Managing Information & Knowledge |
7.5 |
|
Communication Skills for Business |
7.5 |
|
People in Organisations |
7.5 |
|
Financial and Management Accounting Techniques for Managers |
7.5 |
|
Managing Quality |
7.5 |
|
The Marketing Mix |
7.5 |
|
Customer Relationship Management |
7.5 |
|
||
YEAR-2 |
Business Ethics |
7.5 |
|
Business Organisations in a Global Context |
7.5 |
|
Managing Communication |
7.5 |
|
People Management |
7.5 |
|
Finance for Managers |
7.5 |
|
Research Project |
7.5 |
|
Marketing Principles and Practice |
7.5 |
|
Manage Sustainability in an Organisation |
7.5 |
|
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YEAR-3 |
Professional Project |
7.5 |
|
Marketing Planning |
7.5 |
|
Brand Management and Communication |
5 |
|
Web Marketing |
7.5 |
|
E Reputation |
7.5 |
|
Strategic Marketing |
5 |
|
Business and Economics Philosophy |
5 |
|
Clients and Suppliers Management |
5 |
|
Service Management |
5 |
|
Negotiation |
5 |
TOTAL ECTS CREDITS |
180 |
Eucléa Business School is a higher education institution that is a member of the Collège de Paris, specialised in business, technology and alternating management. With four campuses strategically located in Strasbourg, Metz, Mulhouse and Reims, Eucléa offers a complete range of training, ranging from Post-Bac to Bac+5 level. Our school is dedicated to pedagogical excellence and personal development. Euclea’s goal is to help you develop your skills, explore new perspectives and prepare for a bright future while fostering a student life rich in opportunities.
Britts Imperial University College (UAE) is renowned for its outstanding technology and business education. The College, with its exceptional offerings, has gained immense popularity as one of the most desirable institutions in the Middle East and beyond. With a student population of over 3000 students, Britts Imperial University college has established a solid reputation in the field of Education. The institution has gained recognition for its innovative online and blended learning approach. The institution prioritises student placements and strives to make them more accessible by partnering with a wide range of organisations.
Staff Name |
Qualification |
Exp. |
Specialisation |
Dr. Paul Dudley |
PhD Strategic Management |
31 |
Leadership, Strategic Management |
Dr. Sujith Jayaprakash |
PhD Computer Science |
17 |
Machine Learning, Artificial Intelligence |
Dr. Fatma Ben Mesmia |
PhD Computer Science |
13 |
NLP, Deep Learning |
*Dr. Zainab Rasheed |
Doctorate in Education, MSc Database |
17 |
Databases, Metaverse, Information tech |
Dr. Nusrat Fatma |
PhD Computer Science and Engineering |
13 |
Computer Science, Artificial Intelligence |
Ms. Annette Nayana |
M.Tech and Embedded Systems |
10 |
Data Science, Data Analytics |
Dr. Rukshanda Kamran |
PhD Computer Science |
9 |
Cybersecurity, Cloud Computing |
* Adjunct Professor